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Prompt: Make a summary having elderly marketing leadership of them findings with the brand new persuasive nature of VR and AR movies ads.
A conceptual review means that virtual facts (VR) and enhanced reality (AR) video advertising can also be persuade individual attitudes. Adding VR and AR tech can help make healthier brands, take part audience, and provide book skills to own customers due to their mobile devices.
Half a dozen research prepositions was indeed understood to assists the investigation out-of individual emotions persuasion according to the literature. Simultaneously, details such as for instance post high quality, group variations, and the scientific framework of VR and you will AR adverts can also be helps main channel marketing, when you’re source credibility, societal exposure, and you may content blogs into the VR and you will AR ads was found to help you function as the marketing issues beneath the peripheral station. Overall, the study provides a method to examine individual attitudes because of VR and you will AR advertisements utilising the ELM principle.